It’s important to continuously improve a site’s SEO to increase its rankings, maintain its current position, and keep up with the competition (that may be looking at the same things you are). You’re either trying to discover ideas to rank new content for target keywords, or trying to improve/optimize existing content and web pages through site auditing and backlinks analysis. In a nutshell, SEO analysis is the process of finding opportunities to improve the ranking potential and organic traffic of a website.Īnalyzing a website’s SEO basically involves evaluating on-page and off-page factors. We’re going to teach you what works for us and what tools we use to accomplish our goals. While some digital marketers only decide if their efforts have paid off after they’ve tested their results against a set of objective guidelines, others just want to do the bare minimum to rank a web page.įor anyone starting out, this simple guide is going to give you a professional, objective overview of SEO analysis. Some SEOs take an analytically rigorous approach to developing strategies while combining that careful analysis with their intuitive grasp of trends and “what works”, to gain a competitive edge.
There are many factors to analyze that influence these strategic outcomes, and this analysis is part of the process of refining strategies. SEO is fundamentally about increasing visibility and traffic by improving search engine rankings. Although great SEO is a skill that takes years of practice and strategy testing, simply covering the basics of SEO analysis will go a long way in benefiting the overall performance of your web pages. Let’s talk about why SEO analysis is so important and how it’s the cornerstone of improving a website’s ranking and organic traffic.
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